MARKETING MANAGEMENT

MARKETING MANAGEMENT

WHY SHOULD YOU CHOOSE “MARKETING MANAGEMENT” AT ASEM?

Marketing management is the organizational program which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities. Graduates of the given program, after completing their studies, can act as: manager in marketing and sales departments; manager in advertising agency; manager in commercial firms; marketing consultant; teachers in pre-university and university institutions.

GENERAL INFORMATION

QUALIFICATION OBTAINED

Master degree in Economics

LANGUAGE OF INSTRUCTION

Romanian, Russian

START DATE

October

DURATION OF STUDY

2 years (4 semesters)

ADMISSION REQUIREMENTS

The admission process follows several easy and clear steps for the admission of candidates. The basic requirements for the students are high motivation, good results of their Bachelor Diploma and strong command of English/Russian or Romanian language. ASEM follows strictly the Rules and Regulations issued by the Ministry of Education, Culture and Research of the Republic of Moldova.

CURRICULUM

Marketing Management Master’s Degree Program is a full-time program. Classes are scheduled from Monday to Friday, combining theory with practical sessions.

CORE MODULES

Year One

Marketing management

(6 ECTS)

Human resources management

(5 ECTS)

Advertising and media planning

(4 ECTS)

Quality management systems

(4 ECTS)

Strategic marketing

(6 ECTS)

Management of logistics operations

(5 ECTS)

Project management

 

Marketing and management of event

 

Advanced marketing research

 

Elective Course: 3 subject is to be elected

 

-          Negociation techniques in business

-          Communication techniques in business ( in foreign language)

(4 ECTS)

(4 ECTS)

-          Direct marketing

-          Fairs and exhibitions

(5 ECTS) (5 ECTS)

-          Brand management and new product development

-          Financial diagnosis and costs analysis

(5 ECTS) (5 ECTS)

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